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First there was road rage; next, air rage, and then computer rage. Now, more and more buyers find themselves experiencing wrap rage. Apparently firstborn applied in print in a 2003 item in London’s Daily Telegraph, the term “wrap rage” is speedily catching on as a name for that peculiar combining of irrational feeling of annoyance at being hindered or criticized and homicidal anger brought on by hard-to-remove product packaging. After turning up various times in UK media for the duration of 2003-4, the phrase gained acknowledgement when Consumer Reports employed it in a 2006 story announcing the magazine’s new Oyster Awards, given to the most-fiendishly-packaged merchandise of the year. After that, the Pittsburgh Post-Gazette reported on the phenomenon, and popular comedian Steven Colbert devoted a segment of his TV show “The Colbert Report” to it, as he tried in vain to open a package containing a new calculator with a knife. Wrap rage may without apparent effort lead to injuries both minor and major, as well as to unintended hilarity (at the would-be package opener’s expense). Finger cuts, shoulder strains and wounds to one’s dignity (if in public) are among the commonest minor injuries, while more severe injuries include major cuts (as when a sharp knife slips off the slick packaging). One British newspaper reported not so long ago that almost 60,000 Britons sustain injuries necessitating hospital treatment while grappling with feed packaging each year. Meanwhile, in America, a typical figure is 200,000 packaging-related injuries in the year 2001 (the most recent figure available). That’s no laughing matter. What merchandise are most likely to invent wrap rage? Many authorities point to the CD, with it is treacherous combining of insanely persistent shrinkwrap coating and ridged jewel-case edges (which lead to cut-up knuckles as you undertake to tear the package open for the nth time so you may take pleasure in your new copy of Astral Weeks). DVDs aren’t far behind, along with computer components, comfortableness food, and plastic-encased children’s toys. Energy-efficient lightbulbs may pose a severe problem. And of course, packages received in the mail-if mummified in packing tape by an overzealous sender-can out-wrap-rage closely each item on this list. Moving boxes are popular causes of wrap rage. Wrap rage may be specially dangerous to the elderly and to sufferers from arthritis, but it may strike anybody. Folks working in shipping and receiving are likely to suffer from it, unless they’ve been provided with good box cutters. Office workers who handle big volumes of mail may struggle with general wrap rage. Those who buy and trade articles over the Internet-”eBayers,” as they oftentimes call themselves-are at risk, as are consumers, as a whole. Wrap rage is easy to recognize. Symptoms include (a) irrational persistence in tugging or picking at wrapping that evidently isn’t going to budge; (b) sweating; (c) the use of foul language; (d) most importantly-and dangerously-the selection of unsuitable, unnecessarily sharp or powerful tools, or a resort to exuberant force, in a last-ditch undertake to demolish the recalcitrant packaging. If you or a nearby person experiences wrap rage, set the package down, take a drink of water, count to ten, and think happy thoughts. Then go find a tool that’s designed to open packages safely and quickly. For opening packages, knives and scissors aren’t totally safe. They’re too prone to slippage. Fingernails, meanwhile, are seldom tough enough, and the claw of a hammer-an expedient occasionally resorted to by handymen-nearly always ends up tearing you and not the package. Chainsaws, meanwhile, are not commended for indoor use. But most wrap rage difficultnesses could be solved in advance by keeping a good package opener on hand-a safety knife in particular designed to open boxes with a minimum of crusade and a greatest or most complete or best possible of speed. Though a lot of buyers still think of box cutters as a tool more suitable for a mail room or shipping and receiving department, the utility knife is an daily requisite in this age of consumer-unfriendly packaging. |
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