Energizer A76bp Alkaline Electronic Battery

When humans think batteries and bunnies, they think Energizer. But the Energizer Bunny, for all his panache, is in truth a Johnny-come not long ago to the battery advertizing world.

The History Of Duracell Batteries

The basi battery bunny belonged to Duracell Batteries. Duracell Batteries are the world’s greatest battery maker, and have been in business since the scientist Samuel Ruben and the industrialist Philip Rogers Mallory joined forces in the 1920s to develop a class if batteries competent of withstanding climactic divergences around the globe.

Their batteries were put through the crucible of the World War II battlefields from the

European to the Pacific theaters, and performed so reliably in everything from mine detecting instrumentation to field radios.

When, in the 1950s, Kodak introduced it is flash camera, the Mallory Company obliged by creating the AAA battery. In the 1960s, the AA penlight battery appeared, and in 1964, the company coined the name “Duracell,” short for lasting cells. By 1975, when Philip Rogers Mallory passed away, the P. R. Mallory Company had become Duracell International.

Up until the late 1970s, all of the Duracell batteries had been mercury based, but as the excessive damage and destruction environmental effects of the mercury from disposable batteries became known, Duracell discontinued their mercury battery line. Duracell batteries are now alkaline, zinc-air, or lithium based.

Duracell Innovations

Duracell have always been known fro their modern battery lines; while they give rise to all the usual battery sizes from AAA to 9V, they also make AAAA batteries for handheld gimmicks like pagers, and J batteries for hospital use. Duracell furnishes button shaped batteries for hearing aids and calculators. Many Duracell batteries, exceptionally those for cameras, hearing aids, and watches, are rechargeable.

The longer life “Coppertop” line of Duracell batteries are more intimate to the battery buying public than the “Ultra” line, which, though it too has the copper top, is designed to work better in power hungry devices. Both of these Duracell battery lines integrate alkaline chemistry. But in 2006, Power Pix Duracell batteries came to market, to feed the demand for batteries which could handle the drain of digital cameras. With metal hydroxyl chemistry, the Power Pix Duracell batteries may last closely twice as long as their alkaline based counterparts.

The Bunnies

Today Duracell International, which united with Gillette in 1996, is a fellow member of the Proctor & Gamble family of companies: P&G purchased Gillette in 2005. And the Duracell bunnies?

The Duracell bunnies always appear in groups, and are a much rounder and cuddlier breed of bunny than the Energizer upstart. They started out by beating drums, but have expanded their repertoire of actions to such exploits as rock climbing. The Duracell bunny with the copper colored vest is, naturally, the one who outlasts the others.

The Energizer bunny begun his career as a solo act by intruding on a group of drumbeating Duracell bunnies, beating his own much more prominent drum and sporadically swinging a big mallet while all the other bunnies gradually lost power. Duracell Batteries have since yielded the North American publicity market to the Energizer bunny, but the Duracell bunnies and their jokes are still much beloved in Europe.

Even better, when Duracell batteries were proven in some apps to outlast Energizer batteries, Energizer was forced to re-word it is motto “Nothing outlasts an Energizer.”

Revenge of the Duracell Bunnies?