Sog Powerassist Multi Tool Assisted Opening

“We Are The World” Shows Community Unity: The Good…

On April 5, 1985, 5,000 radio stations throughout Africa, North America, Asia, China, and Europe simultaneously played “We Are the World,” a song that was written by Michael Jackson and Lionel Richie. The song was produced by the legendary Quincy Jones and revolved around a simple idea: to unite American recording artists and support raise cash for the poor and less fortunate famine relief victims in one of Africa’s most noteworthy lands, Ethiopia.

This kind gesture was initialized by Calypso music legend, Harry Belafonte, who basi contacted the head of the United Support of Artists for Africa foundation, Ken Kragen. Kragen then reached out to Lionel Richie, whose wife passed the idea on to Stevie Wonder the following day. Then music’s best, Quincy Jones, signed on as producer and brought in Michael Jackson. The rest is history.

As America’s “We Are the World” propelled up Billboard’s charts, the other songs on the top five singles list were “One More Night” by Phil Collins, “Crazy for You” and “Material Girl” by Madonna, and “Nightshift” by The Commodores. The “We Are The World” song was recorded on January 28, 1985 on the evening of the American Music Awards, which was a smart way to guarantee that the top recording acts would be present. Sure enough, others quickly followed suit, and before long, the list of supporting acts had grown to include over three dozen celebrities such as:

Dan Aykroyd Jackie Jackson Cyndi Lauper Kenny Rogers

Harry Belafonte LaToya Jackson Kenny Loggins Diana Ross

Lindsay Buckingham Marlon Jackson Bette Midler Paul Simon

Kim Carnes Michael Jackson Willie Nelson Bruce Springsteen

Ray Charles Randy Jackson John Oates Tina Turner

Bob Dylan Tito Jackson Jeffrey Osborne Dionne Warwick

Sheila E. Al Jarreau Steve Perry Stevie Wonder

Bob Geldof Waylon Jennings The Pointer Sisters Huey Lewis

Darryl Hall Billy Joel Lionel Richie &

James Ingram Quincy Jones Smokey Robinson The News

CBS Records’ Columbia and Epic labels had the bulk of contributing artists. The song’s opening produced from a basic raw phrase, and then it is chorus evolved into an international anthem of the world. Dropping the music down was the firstborn phase of production. They accomplished this at the studio by capturing the instrumental performances of musicians into the studio’s multi-track recording system. The lyrics were later added to the instrumental as the song progressed.

Producer Quincy Jones turned three days of pre-production work with Lionel Richie and Michael Jackson into a recording session of less than three hours, by advising artists in advance to “check their egos at the door.” As this unforgettable recording session transpired, the performers did their parts, leaving Richie and Jones in the studio tightening up the track until the following morning. Recorded in Hollywood’s A&M Studios, all of the artists were arranged choir-style with a half-dozen microphones in place for the song’s chorus.

In a little over a month after it is recording, “We Are the World” arrived in stores. Needless to say, Harry Belafonte’s dream parlayed itself into a music industry phenomenon when among Thursday, March 7 and Sunday March 10, 1985, over 800,000 copies were sold. Entering the Billboard singles chart at #21, it became the fastest-rising Billboard #1 single in 10 years. In less than a decade, the Commodores’ front man Lionel Richie scored his eighth #1 single by writing “We Are the World.”

Although a fierce bidding war for the release of the record in all likelihood took place among record companies like Motown (Lionel Richie’s label) and Epic (Michael Jackson’s), Columbia Records won out; it was Epic’s sister company, and a division of CBS Records (part of the CBS conglomerate).

To comprehend the signification of the bidding wars, just figure in the economics. By the new decade, CBS would go on to be sold to the Sony Corporation for $2 billion. Sony recouped it is investment within a year thanks to chart-topping hits by acts like Mariah Carey, Luther Vandross, Jermaine Dupri’s So So Def releases…and Michael Jackson, also known to some as the ‘King of Pop.’

By mid-May, Columbia staged a check to the United Support of Artists for Africa Foundation in the amount of $6.5 million, which was only two months after the primary release date. Additional sales netted more than 7 million singles and almost 4.5 million albums. Within a year, media and product sales generated over $40 million.

Though “We Are the World” wasn’t first, it was America’s version of the United Kingdom’s “Band Aid.” The key here is that each release brought light to the issue of starving Africans doing whatsoever they could to cling onto life. But today, does it is affect carry on to make a difference? Would there still be widespread social issues like these? I’m curious how galore persons have answers to these questions.

BAND AID

Like I just pointed out, the “We Are the World” conglomeration was an American form of the UK’s “Band Aid,” a project that begun it is recording phase assorted months prior to America’s efforts, on November 25th 1984. “Band Aid” was freed on December 3rd, just in time to cash in on holiday music sales. It’s no mystery that most of the industry’s productions are sold around the holiday season.

“Band Aid” was a premier musical fundraising project that assisted the needy humans in Africa. It featured performances that came from closely four dozen for the most part British recording artists and manufacturers including Midge Ure (Ultravox), who composed the melody and music tracks to the lyrics of Boomtown Rats fellow member and event organizer, Bob Geldof. Also in the lineup were Duran Duran, Sting, Paul Young, and The Culture Club’s Boy George. Other British acts signed up, and a few American recording artists popped up too–like Jody Watley, formerly of R&B group Shalamar and Kool & The Gang members Robert ‘Kool’ Bell, James ‘JT’ Taylor, and Dennis Taylor.

There was a void of any major American Pop/Rock artists, thence initiating the U.S.A. for Africa’s “We Are the World.” Band Aid’s ensemble of recording artists performed a touching song called “Do They Know It’s Christmas?” This inspirational composition reminded galore of their blessings at a poignant time of the year.

Project organizer Bob Geldof will have to have been proud to see the fruits of his labor turn into sales of over 3 million copies in Britain, making it the biggest-selling single at that time. With sales of one million units in the primary week alone, “Do They Know It’s Christmas?” assumed the position of being the fastest-selling single of all time in the U.K.

Another case of famine hit Ethiopia in 1989 that led to another outreach of love by empathetic British music people: “Band Aid II.” Produced by the hit-making Stock Aitken Waterman, a part of the 17 acts included:

Bananarama

The Bros

Cathy Denis

Kylie Minogue

The Pasadenas

Chris Rea

Cliff Richard

Lisa Stansfield

Technotronic

These artists and others banded together with the hope of putting a lid on reoccurring monstrosities such as starvation and poverty in Africa. Despite these splendid efforts, today there are still folks that contemplate among themselves: do events such as “Band Aid” or “Band Aid II” proceed to hold an affect galore 15 years (“Band Aid II”) and 20 years (“Band Aid”) after the fact? Was it all still influential by the November 2004 release of “Band Aid 20″ (a gain for famine relief in Sudan’s Darfur region) and 2005′s ‘Group of 8′ or ‘G-8′ superpower 3-day summit meetings in Scotland? As far as which event generated the most impact, the jury is still out.

Unfortunately, the high-level ‘G-8′ meetings shifted focus, even though briefly away from the positivism of “Band Aid 20″ due to terrorist bomb attacks in London. Remarkably, the show went on with simultaneous broadcast of artists’ performances from around the world. The CD version speedily sold 200,000 copies…it included the fastest-selling single of the year on it. Over two dozen global artists unified including Bob Geldof (he gets around), U2′s Bono (a long-time activist), Dido, Nigel Godrich, Chris Martin, and Ultravox’s Midge Ure–another key player in the program.

Let’s get a quick glimpse of a few other ‘intentional acts of kindness’ that the music community collectively made towards solving dilemmas like cancer, America’s impoverished farming industry, and famine in Africa. We’ll take a close look at how fragile the gift of life may in truth be in this unruly continent, then we’ll be on our way deep into it is villages to see up close and personal what the ’411′ is on African tribal music and the people that made it, in the motherland.

Similar projects to “We Are the World” and “Band Aid” made their way to the music market including “Live for Life” and “Farm Aid,” the latter being an annual event spearheaded by country music icon Willie Nelson. Kicked off in September of 1985 in Champagne, Illinois, this fundraising event included the peoples’ own John Mellencamp, who busted onto the music scene in the early 80s with a ‘Cougar’ scratched in amid his firstborn and last names. He likewise wrote “a little diddy when it comes to Jack and Diane”–a song with regards to attempting to make it in the heartland. Estimates indicate this fundraiser generated over $20 million for farmers in America by showcasing a live concert and studio tracks.

The goal of “Farm Aid” was to help keep creditors from foreclosing on family-owned farms. An assorted music lineup included Country, Blues and Rock performances by the likes of Neil Young and Dave Matthews. This event was commemorated in 2005 with a 20 year anniversary concert held in Tinley Park, Illinois. Between the very primary concert and this one, annual events took place in cities as diverse as Austin (Texas), Columbus (Ohio), Lincoln (Nebraska) and even in America’s heartland of Indiana and Iowa. Additional cities like New Orleans, Seattle, and Virginia likewise contributed by hosting a good deal of of these gain concerts.

The intent of the “Live for Life” album was to raise funds for cancer preventative action and treatment. It was freed on I.R.S. Records in 1986, and passed around by MCA Records. Executive producer Miles Copeland supervised the project; other outstanding names on the album included Ian and Stewart Copeland, Bob Marley (who ironically passed away of the impairment of normal physiological function May 5, 1981), R.E.M., The Alarm, General Public, Sting, The Bangles, Oingo Boingo, The Go-Go’s, Squeeze, and Derek Holt.

Over the subsequent years to come and into the new millennium, numerous music releases followed analogous paths to address urgent medical issues. In 2001, fashion maverick Chuck Navasky and Radio Records freed “One Less Tear–Brothers & Sisters United In The Fight Against Cancer,” featuring songs by a widely assorted list of artists and celebrities including:

Nellie Briles Trevor Johnson Ricochet

Carol Chase C. Danny Lewis Eric Rigler

Robin Cole Ryan Marshall Dale Russell

Coppola Tia McGraff Hal Schaefer

Tony Curtis Olivia Newton-John Kevin Sharp

Dawn Vince Neil Mark Slaughter

Cahal Dunne Wesley Oliver Gabriella Weiser

L.C. Greenwood Jim Peterick Stacey Woodson

Ken Griffey, Sr. Cathy Richardson Donnie/Johnny Van Zant

Other luminaries jumped on the bandwagon. Here’s the beauty of this project to me: a heap of gifted humans consecrated their time to support in assembling a veritably inspirational music CD. All proceeds from the CD were donated to cancer research. Some good persons stepped up for this mission to aid battle a bad disease. It was the right thing to do, and so was another previous, multi-cultural musical event: the 1985 effort of “Live Aid” concerts that assisted in reducing the catastrophic famine in Ethiopia for the duration of the mid 80s.

The “Live Aid” event was broadcasted from London, England, and Philadelphia, Pennsylvania. It featured an all-star lineup that showcased 16 hours of performances by 60 acts. Unfortunately, reports surfaced that not all of the funding went for good. Some donations were diverted to finance the operations of a dictator who applied the cash to reclaim land, causing an approximated 100,000 humans to lose their lives.

We will have to always stay mindful when huge amounts of cash are given to seemingly innocent persons through the Internet. Fraud happens! Donations ought to be well thought out and require the utmost attention before possible victims dig into their bank accounts to give away money. Widespread Internet fraud has been applied to support terrorists in Nigeria and other regions of the world. This happens in much the same way that other Internet ‘spammers and scammers’ undertake to distinguished humans from their money.

Regardless of the few negative distinct elements that tagged along, socially uplifting projects such as “We Are The World,” “Band Aid,” “Live for Life,” “Farm Aid,” and “One Less Tear–Brothers & Sisters United In The Fight Against Cancer” all displayed the power of good persons uniting for a suitable cause. As for the “Live Aid” event, organizer Bob Geldof was determined to make a difference, and that’s what he did by orchestrating events of this magnitude.

Coinciding with the 2005 three day ‘G-8′ superpower summit in Scotland around America’s July 4th Independence Day celebration, the 20th anniversary of “Live Aid” held international fundraisers to reduce poverty in Africa. This summit accumulated leaders of the world’s wealthiest and most powerful nations to play golf, eat costly food, drink a great deal of bubbly, and be merry (well, possibly not in that order). Some time was also allotted to ponder the issues that affected the ‘have mores’ (capitalism), the ‘have-nots’ (3rd world famine, poverty), and both groups (health, terrorism, international warming and weather conditions). The G-8 summit aimed to address these indispensable issues and undertake to come up with a system to manage them.

As brought up before, a momentary lapse of reason caused the focus of this high-powered convention to be diverted as a series of terrorist bomb attacks raised mayhem all around London. The benediction here is that each event (the G-8 summit and concerts) still happened, thereby sending a message to terrorists state firmly “we may be scarred, but we’re not scared.”

British Prime Minister Tony Blair’s proposal to eliminate the debt of the world’s poorest countries was a grand plan to pitch at the summit. It included proposals to double developmental help to Africa with the hope of giving it a authenti chance at world trade in a international market. This all sounded good because it alerted everyone as to how much complex mental states actually have changed since the 1500s United Kingdom society.

The last time a summit like this took place was in 1998 and it was hosted by the aforementioned British Prime Minister Tony Blair in Birmingham, England. On the same days that politicians performed lip-service for the persons and the press at the G-8 meetings, innumerable musicians were delivering aweinspiring performances simultaneously, through multiple broadcasts from opposite hemispheres. Since it is 1975 inception in France, the summit meetings have taken place in dissimilar emplacements around the world. Canada joined in 1976 and by 1998, Russia came on board.

Concerts in support of the 2005 landmark event were kept in Berlin, Canada, Johannesburg, London, Moscow, Paris, Philadelphia, Rome and Tokyo. Some of the superstars featured all around the years included U2′s Bono, Mariah Carey, Run-DMC’s DMC, The Who’s Roger Daltrey, Destiny’s Child, Duran Duran, Faith Hill, Madonna, Paul McCartney, Will Smith, Sting and Stevie Wonder. It even brought out Microsoft’s Bill Gates. Bill brought his band XDP (Xtreme Deep Pockets), and did a cover version of Pink Floyd’s “Money.” Just kidding folks! From time to time, I have to make sure you’re paying attention. Back on a severe note, the presence of Bill Gates put his philanthropic side in plain view to the masses…and people were taking notes.

Sleek, attractive, and easy to operate, the SOG S66-N PowerAssist multi-tool showcases SOG’s sophisticated style and quality construction. Relying on SOG’s proprietary PowerAssist technology, this versatile multi-tool includes two SOG Assisted Technology blades: one straight-edge and one full-serrated.

.caption {font-family: Verdana, Helvetica neue, Arial, serif;font-size: 10px;font-weight: bold;font-style: italic;}ul.indent {list-style: inside disc;text-indent: 20px;}table.callout {font-family: Verdana, Helvetica, Arial, serif;margin: 10px;width: 250;}td.callout3-c26 {height: 100 percent;background: url(‘http://g-ecx.images-amazon.com/images/G/01/th/content_26/Q2_2009/sog-callout3.png’) repeat-y;border-left: 0px solid #999999;border-right: 1px solid #999999;padding: 10px;width: 250px;color: cccccc;}ul.callout {list-style: inside disc;text-indent: -12px;font-size: 12px;line-height: 1.5em;color: white;}h5.callout {text-align: center;color: white;}img.withlink {border:1px black solid;}a.nodecoration {text-decoration: none}

The SOG S66-N PowerAssist
Multi-Tool Includes:
  • Pliers/gripper
  • Hard wire cutter
  • Crimper
  • Straight-edge blade
  • Serrated blade
  • Three-sided file
  • Large screwdriver
  • Phillips screwdriver
  • Can opener/small screwdriver
  • Bottle opener/medium screwdriver
  • Rulers
  • V-Cutter
  • Lanyard ring
  • Nylon carrying pouch

Compound Leverage offers bettered plier and wire cutter performance. View larger.

Durable constituents deliver job-specific performance. View larger.

S.A.T. propels blades open for quick, safe, one-handed access. View larger.

SOG Assisted Technology Increases Speed, Safety, and Usability
When you go to unfold the S66-N’s straight-edge blade or full-serrated blade, SOG’s proprietary S.A.T. (SOG Assisted Technology) takes over. High-tension coil springs propel the blades open, without apparent effort accessible with just one hand.

S.A.T. multi-tools offer security and peace of mind with their locking mechanisms that are stronger, more reliable, and posing no difficulty to access than other multi-tools’. When not in use, the blades lock closed using a patent-pending side release, which also double locks the blades in the open position.

Heavy-Duty Components Meet Professional Needs
With over a dozen components, from pliers to a wire cutter, and industrial-grade, quality design, the S66-N includes everything a professional contractor or casual do-it-yourselfer needs, including a V-Cutter that may be applied to cut seatbelts, paracord, fishing line, electrical cable sheathing, and more.

Ergonomic, Durable Design Ensures Years of Effortless Use
SOG makes the only multi-tools in the world that have one-handed opening and gear-driven Compound Leverage. Flip open the S66-N and experience easy, single-handed use of heavy-duty pliers and wire cutters — the compound leverage technology allows your hand pressure to generate twice the cutting and gripping power of other multi-tools.

The S66-N’s satin-finished handles provide ease on even the toughest jobs. And with lasting construction that features gear covers and hex bolts, the S66-N is breathtakingly light, weighing just 9.3 ounces. Manageable sufficient to take anywhere, this multi-tool comes with a nylon pouch with belt loop for commodious portability.

This S66-N is backed by a lifetime warranty that protects versus defects in fabricating and materials.

About SOG: Strong, Innovative Specialty Tools
SOG in the first place stood for Studies and Observation Group, an elite joint services military group designed to handle covert operations for the duration of the Vietnam War. SOG Specialty Knives & Tools was founded in the spirit of this elite group and became the original knife manufacturer to offer an expanded line that included fixed blades, folding knives, and multipurpose tools.

Each SOG product is devised by company Founder and Chief Engineer, Spencer Frazer. Known for their uncompromising style and performance, these knives and tools showcase innovation, dependability, and a unique, futuristic style that has garnered awards and acknowledgement worldwide. SOG productions have likewise won favor amongst law enforcement, military, and industrial clients that rely on their tools to carry out flawlessly in the toughest, most averse conditions.

What’s in the Box
S66-N PowerAssist multi-tool and nylon carrying pouch.

The new PowerAssist takes multi-tools to a new level. This is the firstborn in the world to house not just one but two SOG Assisted Technology blades (One straight edge and one full serrated edge). Start to open the main blades, which are available when the main tool is closed, and S.A.T. takes over to finish opening and lock into the open position. When not in use, these blades lock closed using our patent pending side release. Flip open the tool with one hand and experience the precision of the heavy-duty plier capability and big wire cutters. Smooth handle surfaces publicize ease on even the toughest jobs. While open, five other constituents (V-Cutter, file, bottle opener/small screwdriver, may opener/medium screwdriver, and Phillips screwdriver) are now available and on an individual basis lock open. You’re going to love playing these keys! Also includes Compound Leverage™, gear covers, hex bolt construction, V-Cutter, and built-in crimpers.

Sog Powerassist Multi Tool Assisted Opening

Sog Powerassist Multi Tool Assisted Opening Picture

Sog Powerassist Multi Tool Assisted Opening

Sog Powerassist Multi Tool Assisted Opening Image

Sog Powerassist Multi Tool Assisted Opening

Sog Powerassist Multi Tool Assisted Opening Image

Sog Powerassist Multi Tool Assisted Opening

Sog Powerassist Multi Tool Assisted Opening Photo


Most helpful client reviews

15 of 16 people found the following review helpful.
4SOG S66 PowerAssist Multitool
By M. Boyer
Overall outstanding quality put together piece. I love the compound leverage that is designed into the pliers and the high polish finish on the entire tool. What I don’t like is the grip panel cover that covers the rest of the tools is difficult to open. I’m not sure if this is just my tool or not but a lot of the time as I undertake to open the cover, the entire thing pops off rather of pivoting where it is supposed to. I’m attempting to bend the lips on the cover to find that sweet spot so it will still stay in place but not be so hard to pop open. Not a big deal but still a little annoying when you’re attempting to get inside it.

The only other gripe I have with it is that the straight blade has too much vertical and side to side play than I’m happy with. I’m not sure if this is something that may be adjusted but the serrated blade locks rock solid both vertical and side to side so I’m sure this varies with each specific tool. It is outstanding to be capable to get a blade out one handed and not have to search through the rest of the tools to do it. The assisted opening on both blades works well and there is a lock for each blade to keep it from opening when you don’t want it to and it also acts as a closing lock if the release gets hit somehow.

Another plus for it is that you may buy and install yourself person fold out constituents for it to actually custommake the tool for what you’ll be using it for.

Overall I think it is a great tool it just looses a heap of points for the blade play in the straight edge blade and for me having to play with the grip cover to get it to open with out it popping off.

10 of 11 people found the following review helpful.
3I’m Pleased with this Tool
By B. Patrick
I was genuinely excessively affected emotionally to open up the SOG box and pull this little gem out, snug in its’ web case. It comes with a reasonably sharp crucial blade, and the smoothness of the opening and closing of the pliers is beyond comparison. I gave it only three stars because: #1. the spring aid on the crucial blade is just a tad weaker than the spring aid on the serrated blade. Slight, but noticable. I am sure SOG would rectify it, if I cared to portion with it while it was in for repair. Minus one star. #2. No saw. I mean, really! What were they thinking? But a SOG tool may be to the full or entire extent customized with the tools you wish. But once again, I can’t percentage with it that long. Minus another star. But seriously, I carry a 6-in-1 scewdriver and most of the rest of those tools in my EDC. It is the JAWS that I wanted. So precise and acute. And even Leatherman can’t touch the power, smoothness or friendly operation of the SOG Power Assist pliers. I would have other than as supposed or expected gotten the Charge TTI. But you can’t beat SOG on pliers, with more than twice the squeezing strength of ALL of the others. It may cut a nickel in half. I am very happy with this purchase.

8 of 9 humans found the following review helpful.
4Big, bulky and beautiful…
By P. Harris
Straight out of the box and loved it. Alot more spectacular and heavier then I had expected but that does not distract from how great the SOG Power Assist is. Would have given it 5 stars but the fact that the V Cutter gets stuck on the may opener or vice versa in truth erks me. Other then that, everything else is so liquid and works great. A very ascertaining tool to have on your belt.

See all 28 client reviews…

This entry was posted in Sog Specialty Knives and tagged , , , , , . Bookmark the permalink.

Comments are closed.